Top 10 SEO tools for Websites – Guru Marketing
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Top 10 SEO tools for Websites

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#1 Research Tools

Link Research Tools, as the name suggests, is a set of tools which allows you to do link research for your website and that of your competitors. The backlink tracking is the best available. LRT’s tools are popular not only because of their functionality, but also for the training they provide. LRT’s main goal is to improve the knowledge of its clients. This leads to a strong producer-client relationship.

Key Features

Link Detox: The feature assigns a score of risk to each link that points to your site. It audits these links to find spammy links and strong links.

The competitor analyzer compares the strengths and weaknesses of your website with those of your competitors. This tool gives you an estimate of how much link building is required to achieve the same ranking as your competitors, especially if you’re just starting out.

Link Alerts: Notifies of new links to any domain. Helps you monitor your backlink profile and link growth. Tracks your competitor’s linking campaigns.

LRT analyzes links from different sources to create a new, fresh data set. Searches for deleted links and analyses SEO metrics to determine which link is best.


LRT plans are available from EUR2.499 per month to EUR359 per monthly.


Spam links: Remove them!

Easy Link Prospecting

Backlinks are a great way to monitor any domain.

Fast google penalty recovery

You can also find out more about Cons

Slow down

There are too many redundant tools

The error tracking can be misleading

Backlinks database restricted

#2 Ahrefs

Ahrefs has become a favorite among SEO professionals around the world. It is true that it’s the second fastest website crawler behind Google, but have you ever seen its interface? It’s one of the best. Its site audit is also arguably the most powerful SEO analysis tool available. This feature will allow you to identify areas of your site that need updating or improving, and thus improve your SE ranking. Ahrefs can be used to find backlinks from your competitors as well. SEO experts love its keyword explorer tool because it allows them to view keyword difficulty as well as other keywords that rank in target phrases.

Key Features

Ranking Records: This feature allows you to view the history of each keyword that has been used on your site.

Content Search: With a database that contains over 1 billion pages of web content, you can conduct a search for any particular topic in no time.

Keyword generation: You can create millions of keywords based on your research query with Ahrefs.

Ahrefs’ site explorer allows you to monitor the links that your guest posts have.


Ahrefs is available for 7 days for just $7. You will then have to sign up for a monthly subscription plan, which ranges from $99 to $999.


Reports backlinks in detail

Content strategy helps to create a successful website

Fast, produces results in seconds

Checks the URL rating

Tips for improving your website

You can also find out more about Cons

Site speed is not displayed

Quite expensive

Its interface is not for beginners

#3 Majestic

Majestic, a web-based SEO software tool, has the largest and most likely longest backlink database. It was first released in 2011. Majestic is, like LRT a favorite tool for backlink analysis. It has a unique backlink database that you won’t find in any other tool. You can discover the links to all websites and yours with one of the largest crawl depths on the market. Search marketers love its trust flow and citations flow metrics. Majestic does not have all the features you need. It’s best to use it with other SEO tools in order to perform advanced professional practices.

Key Features

Backlink Checker – This feature is especially useful if you have previously used another tool to extract links from your site or a competitor’s website. These backlinks can be easily uploaded to majestic, and then analyzed using Majestic data. This will streamline your research.

Site Explorer: This tool lets you determine the authority and trustworthiness of a URL by using metrics such as citation flow or trust flow. You can then assess your website’s link profile, and if needed, take steps to improve it. You can determine which sites to partner with and which to avoid.

You can analyze multiple websites using charts. You can use this feature to compare your website with that of your competitors. It also allows you to check other useful metrics and stay ahead.


Majestic’s lite package, which costs $49.99 per monthly, is perfect for light users. The pro plan, priced at $99.99, is perfect for professionals. Its API plan costs $399 per month for developers.


Backlinks index large dating back to 2011.

Quick Information Retrieval

Bulk orders can be handled easily

Metrics are essential for visualizing and analyzing data

Mobile friendly

You can also find out more about Cons

It doesn’t integrate with Google analytics

Search traffic data is not revealed

Not a one-stop-shop tool

The interface is old.

Keyword metrics such as daily searches, keyword difficulty and suggestions are missing

#4 Moz

Moz is without a doubt one of the most powerful SEO tools on the market. Moz is always up-to-date, despite Google’s frequent changes to its algorithm. Moreover, the chat feature allows users to receive insightful answers to questions. Moz provides a complete service. Moz has everything you need for SEO, from keyword research to an entire site crawl. Moz lets you know how your website is performing and what can be done to improve it. The page optimization feature shows you how to improve SEO for each webpage. MozPro is the best option for those who want advanced SEO features. MozBar is a browser extension that integrates SEO, Google SERP and Moz scores into your browser.

Key Features

Ranking Research: This research tests the performance and organic ranking of thousands of keywords in a specified time period. It compares mobile and desktop visibility. It reveals competitive advantage, and it keeps you informed of any fluctuations in keyword ranking.

Backlink analysis: tracks your website’s ranking and authority. Creates high-quality and relevant backlinks. Link metrics are essential to ranking higher than your competitors.

Site Audits: Automatically crawls all of your pages every week to find new issues and repeating ones. This allows you to monitor the issues more closely and take action sooner before they become major problems.

Keyword Analysis: Comprehensive research into the search volume and competitiveness of keywords. From a database of thousands high-quality keywords, it provides intuitive suggestions for keywords used by the top-ranked websites.


Moz offers up to a 30-day free trial. Then you can choose between a range of monthly plans that cost $99 to $599.


Comprehensive SEO toolkit

Easy to use

Community Q&A

Keyword research simplified

Measurements are accurate


The price is quite high

Incessant error messages

Poor reporting

#5 SEMRush

SEMrush’s keyword research tool is adept at finding profitable and specific keywords. SEMrush allows you to learn the winning formula of your competitors. It shows their traffic, clicks on their paid ads and even their links. You can also see which keywords your competitors are ranking high for. This allows you to include them in your pages. With this information you can create strategies to defeat your competitors.

Key Features

Domain vs. Domain Analysis: This feature allows you to compare your website with that of your competitors. This feature reveals the website traffic of your competitors, their search data and the keywords that you want to rank for.

You can use this feature to track your ranking. It provides you with relevant tips for optimizing your website.

Project Management: Manage multiple websites in one place. It provides on-page recommendations for your campaigns and tracks brand reputation.

Traffic Analytics: You can track the source of your competitor’s traffic with this feature. This data not only helps you formulate strategies to tap into the traffic of your competitor, but also allows you to choose the best websites for investment.


SEMrush offers premium plans ranging from $99.95 to $399. You can get discounts if you choose to pay for a full year in advance rather than monthly.


Keyword analysis is thorough


Identification of toxic elements

You can also find out more about Cons

Geographic search filters are not available

Poor keyword list management

Occasional errors in data

Unfriendly User Interface


#6 SEO Profiler

SEO Profiler, a cloud-based SEO tool, is an SEO marketing tool. SEO Profiler has all the tools you need to get an edge on your competitors. It includes link building, keyword research, web-page optimization, SEO audits and link analysis. It optimizes and simplifies your workflow while ensuring that your website adheres to Google’s SEO regulations.

Key Features

SEO Profiler checks your website for errors automatically. This will ensure that your website is always in a better position to rank high.

Daily Ranking Monitor: This tool lets you know your ranking on the search engines. This feature covers over 92,000 cities across 120 countries.

Website Optimization: A webpage that is optimized will rank higher than one that is not. SEO profiler offers tools to convince search engines that your pages are the best during a search.

Backlink Builder: SEO Profiler locates sites that could help your website rank higher by site-linking. This tool allows you to manage the links and make sure they are performing as you expect. You can also cut them off when they turn toxic.

Project Management: An SEO profiler will be useful if you have multiple websites. It allows you to manage your websites on a single platform. This streamlines workflow and ensures better organization of resources.

Analytics and reporting: You can easily sync your Google Analytics account with SEO Profiler. It allows you to monitor your website more effectively and efficiently. Exporting and documenting reports is also easier.


SEO Profiler provides a free 7-day trial. The premium subscriptions are priced between $69.95 and $999.95 per monthly.


Operation Streamlines

Quick site audit

Integrates with Social Media

Mobile friendly

Efficient project manager

You can also find out more about Cons

Multiple searches cannot be handled

Slow data collection

# 7 Serpstat

Serpstat is proud to be the growth hacking tool of marketing operations. It provides services like keyword groupings by tags, historical SERP data, local searches, and more.

Key Features

Search Analytics: This feature shows keywords that your competitors are using to rank higher than you in the search results. It performs an in-depth analysis that will help you to leverage their weaknesses and grow your website.

Serpstat can help you with content marketing by helping to create content that will answer the questions of your target audience and attract more traffic to your site.

Research your competitors: Analyze and identify the top competitors. You will strive to remain competitive if you know their performance levels.

Rank tracking: This feature allows you to track how you and competitors rank in search engines for different cities and languages.

Om-page audit: Performs a thorough crawl of your site. It analyzes ranking factors and fixes optimization errors. You are always kept informed of the stats for your website.


Serpstat provides a 30-day free trial. The premium plans range from $69.00 to $499.00 per month.


Find missing pages

Solve problems with images

Corrects interlinking verification

Keyword trends and variations are analyzed.

You can also find out more about Cons

The keyword search metrics are not always accurate

Accessing certain domain links is not working correctly

# 8 Raven Tools

Raven tools can manage your online advertising, social media and SEO campaigns. From a central location you can manage your link building and ad campaign, track search engine trends. You can also generate detailed reports about campaigns, optimize social media networks, perform analysis, and conduct research. Raven allows you to work efficiently with your colleagues. Raven will provide you with a comprehensive set of data, as it integrates data from industry giants such as Majestic Moz and SEMrush.

Key Features

Raven’s Social Stream tool allows you to monitor social conversations and participate instantly. You will be notified instantly if your brand is mentioned on any platform of social media.

Site Audit: Raven crawls through your website and extracts data about technical SEO. Rapidly analyses and fixes issues that are preventing your website from ranking better.

Raven’s Ads Campaign allows you to create the perfect marketing campaign within minutes. It also generates custom, automated marketing reports for mobile devices that will not only save your time, but make you look good.


Raven Tools offers a free 30-day trial. If you choose to upgrade, their premium plans range from $109-$479 per month.


Automatic report generation

Social Media Integration

Easy-to-use backlink explorer tool

Email scheduling option

You can also find out more about Cons

It does not disclose month-over-month data

It does not meet SERP requirements

#9 SEO PowerSuite

SEO PowerSuite, a multilingual and cross-platform software, offers everything you need to boost your search traffic. It covers every aspect of SEO, from ranking to audits and tracking. The SEO power suite is also compatible with Google Analytics, Google Search Console, and Social Media platforms.

Key Features

SEO Spyglass : The SEO spyglass lets you view and analyze the backlinks of your competitors, steal their strategies, compare your site with theirs and spot and eliminate risks before they become critical.

Link Assistant: Finds link-building opportunities. Automatically reveal contact information and conduct outreach campaigns.

Rank Tracker allows you to monitor your ranking, track your competitors and analyze your keywords.

Website Auditor: This tool performs a deep crawl on your website to improve the optimization of its pages, reveal site structure, and uncover winning content strategies.


The SEO power suite is available in a free version. You can pay $299 or $ 699 for premium updates and benefits.


Exporting reports is now easier and faster

Checking the rank of your employees is a daily process

Search for keywords with ease.

You can also find out more about Cons

Not mobile-friendly

The history does not include all domains

Dashboards separate for each tool

#10 Ranking  SE

SE Ranking has a simple and intuitive interface. It is easy to use, even if your digital marketing experience is limited. You get regular reports, detailed analyses, and accurate data with SE ranking. SE Ranking disavows helps you avoid Google sanctions by marking toxic links as disavows and generating disavow files.

Key Features

Research your competitors: You can monitor how much paid traffic and organic traffic they receive.

Keyword Suggestion is a tool that helps with keyword optimization. This tool allows you to discover the most effective keyword for each niche.

Backlinks Explorer helps you keep track of the various links that lead to your website. This allows you to determine the best links and remove non-functional or toxic ones.

Website Audit: This tool helps you analyze your website. It shows you how your website performs and lets you make improvements where needed.

Website Ranking: You can check your website’s position on the SERPs in any part of the globe.


SE Ranking is available at a monthly cost of $39 to $189.


Metrics that are accurate and actionable

Tracks the rankings of multiple search engine

Priced affordably

Analysis of competitors

Google Analytics Integration

You can also find out more about Cons

The user interface of this app is quite technical

It takes a long time to load the results

Certain tools require an additional fee

Wrapping up

You can choose any of these tools to improve your SEO. However, it is important that you select the one most suitable for you. You can try out each tool for free until you find the one that suits you best.

But I must mention that relying solely on SEO tools will not be enough to reach your SEO goals. To make them work, you have to do a lot of hard work. This means creating engaging and informative content on a regular basis, redesigning web pages as needed, and rewriting old content. All of these things would not only make your site more SEO-optimized, but would also draw in visitors, retain them and have them wanting more. This will eventually boost your ranking and organic traffic.

Use any of these tools yourself? Comment below and let me know what you think is the best tool.

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