There are two free web analytics tools that small business owners need. – Guru Marketing
Home Tool Recommendations There are two free web analytics tools that small business owners need.

There are two free web analytics tools that small business owners need.

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It can be difficult for small businesses to keep up with their competitors on the internet.

Unfortunately, this constant stress can make it hard to focus on your other business aspects.

Although there are many web-based services that can streamline the process, it is not feasible for every startup to pay for these services in their early stages.

Here’s the good thing: there are many free options available to entrepreneurs who wish to keep up with their digital marketing campaigns.

Online success doesn’t require you to spend a lot of money on expensive SEO software and analytics platforms.

You need to use your analysis tool for:

Google Analytics: Track your performance online

Real-time data analytics can help you make more informed decisions about your site.

Give suggestions for optimizing your page

You can always improve in certain areas.

As you become proficient with these tools, you will discover features that transform your websites into assets of high performance for your business.

Let’s explore the tools that you can use for free to improve your site and SEO.

Google Analytics

Google Analytics is an easy-to-use tool designed to analyze and track how your users interact with the website.

It’s by far the best analytics tool for these purposes. GA is a universally-accepted and tried-and tested platform.

In a moment, I’ll go into more detail about GA’s features and benefits. You need to understand the two main elements of Google Analytics.

This shows the number of users who visit your website

The tool also offers detailed information on user behavior

This data will allow you to make adjustments to increase the number of users who visit your website and convert more of them into leads or sales.

Why all site owners need Google Analytics

Your website will eventually be the result of all your efforts, whether they are email marketing campaigns or social media posts.

The good news is that GA can serve as your primary source for information about your website traffic.

It is important to know how many people are visiting your website. This is also an important part of your marketing plan. But GA is more than just that.

You can view relevant data by inserting the GA tracking code into your website.

What pages did your users visit?

They found you

How many unique visitors did you have?

What was the device that they were using?

GA will tell you the number of page views, giving you an idea of your overall user experience.

It not only tells you who visited your page but also their gender, age, and location.

It can also measure your bounce rate. This is the rate that a potential client leaves a web page without taking action (or hits the back button when they arrive).

These metrics will help you determine if your demographic is being reached and if not, make adjustments to your page.

GA results can give you valuable insight so that you can create the best SEO strategy.

Crazy Egg

Crazy Egg offers website analytics, specifically heatmaps for your pages. This visual tool allows you to see which parts of your content campaign are being viewed by your visitors.

The A/B testing feature is also very useful when it comes time to convert sales.

These insights will help you to determine what works and what doesn’t.

It’s also useful if you run multiple companies or need to distribute a lot of media content.

Plus, A/B tests are a great tool to find out what features and options your visitors like.


Ubersuggest, a free tool created by Neil Patel that allows you to research keywords.

Ubersuggest is a great tool to help you target your audience or improve your website.

It’s also very accessible. You can see what popular keywords are based on the search you make.

Ubersuggest provides a wealth of information by simply entering the keyword that you are targeting on the website.

If you enter the domain instead of the keyword, it will provide stats on your website including its top pages and keywords.

Ubersuggest is one of the most popular and free web analytics tools available.



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