Showdown: SEO vs. Pay-Per-Click – Guru Marketing
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Showdown: SEO vs. Pay-Per-Click

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Every online business faces the challenge of generating website traffic.

A strong marketing strategy is vital to stay ahead of the competition.

PPC is not as well-known as SEO. Both are great ways to drive traffic. Organic traffic is our favorite for many reasons. However, PPC should not be ignored.

These strategies aren’t short-term. SEO in particular may take several weeks or even months to produce results. It’s the best thing you can do to grow your business online.

If used correctly, PPC can produce quick results. This is a big if, considering the costs in highly competitive markets.

Avoid spending all your money on a poor campaign by starting small. Be nimble and experiment first. Find something that works. Only then should you scale up.

Which should new businesses prioritize first, SEO or PPC. We’ll discuss both similarities and differences today.

Search Engine Optimization

SEO (Search Engine Optimization) is one of the most intimidating marketing techniques. It can take a long time before you see the benefits. You won’t be able to see the sun for several weeks if you do it yourself.

Don’t be discouraged! SEO remains a key component of success online. Take a look at the following statistics as an example.

Search Engine People: 93% of web experiences begin with a search.

Google processes about 3.5 billion searches per day – Internet Live Stats

HubSpot: 61% of marketers use SEO as their primary inbound marketing technique.

Let’s look at the details of what SEO has to offer in comparison with PPC.

Brand authority can be increased

A higher ranking in the SERPS can have a positive effect on your brand. 94 percent of users ignore search ads in favor of organic results, according to statistics.

Users are more likely than not to view your content if you have a top three ranking in SERPs. This gives the impression that your company is a leader in its field.

Bigger ROI

SEO is often more cost-effective than PPC, even though the initial costs of SEO may sometimes exceed a budget for monthly PPC. You pay for each click in a PPC marketing campaign. Search visibility, which is free of charge, is the best gift you can give. This is true, especially if you accept the research that shows the majority of users ignore paid listings.


New keyword opportunities are available at any moment in the world of paid search. If you want to get the most out of your investment you will also need an organic presence.

It’s not sustainable to buy into competitive, new keyword markets. You can use a tool such as the Google Ads Keyword Planner for keyword research to determine how big or small your market is.

SEO campaigns can be all-encompassing. You don’t have to pay for promotion on every single post to get some results.

You can improve the visibility of your brand and website by using a strong internal linking structure. Keyword optimization is expensive, as we have already mentioned, but it is usually one-time.

Long-term sustainability

It can take a while for your competitors to knock you off the top of the list in your SEO keyword. You’ll still enjoy the benefits of being at the top.

The cost of SEO maintenance will be lower than the amount you spent during the first 6-12 months of your campaign.

The effectiveness of PPC campaigns is directly related to the amount that’s spent. You’ll be back at square one if you stop funding your PPC campaign. All of the traffic you received will disappear.

Pay per Click

Pay per click (PPC) means you pay for each click on your website.

You’ll see native content and banners on the internet. Check out these Google Ads to get some inspiration. They show how brands have used sponsored search in recent years.

PPC may appear to be a faster way to reach SERPs at first. Yes, it is! It is!

You will only get what is worth your money. High-demand keywords are often accompanied by high bids. This means that companies with large budgets can easily gain the upper hand, pushing you to the bottom of the list.

There’s still hope! PPC campaigns are still important for many businesses, including ours. ).


SEO is a search engine optimization technique that focuses solely on the results. PPC, however, allows you to be visible on other websites. The placement of your ads depends on the type of ad, your budget and the audience you are targeting. Adwords, for example, allows you to control where your ads appear. You can now better control your campaigns.

Speed up

With modest PPC budgets, you can also quickly test new audiences and markets. SEO, on the otherhand, would require you to invest a lot of time and effort to expose your brand to new demographics.

If you play your cards right, you can gain instant exposure. To get quality clicks, you need to target the right search term. Search engine users tend to avoid listings with the word “ads” in the title.

Product visibility

Product listing ads can be a great way to make an impact if you’re working in eCommerce. These ads display your product’s name, price, and purchase link.

Rich snippets can be used to achieve the same result in SEO. In PPC the process is faster and easier. If you bid correctly, exposure to these carousels of products is almost guaranteed.

A/B Testing

Split testing is possible with PPC. You can run several versions of your advertisement at once. You can compare their performance to determine which combinations of ads work best. You can achieve higher CTRs faster.

The Verdict

Should your business be focusing on SEO or PPC for its marketing?

After reading this article you will hopefully have realized that it’s not the right question to be asking in the first instance. Both SEO and PPC can be of great value to most brands.

It is better to ask how your budget should be split between both. Consider setting PPC goals that generate enough profit to cover SEO investment for a small business. The key to both short-term as well as long-term success is finding the right balance.


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