How to Develop an SEO backlink strategy that will boost your business – Guru Marketing
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How to Develop an SEO backlink strategy that will boost your business

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Hubspot says that companies who blog get 97% more links to their website than those that do not. This is great news, but it may not be enough if you don’t know where to begin with an SEO backlinks strategy.

How can you create a backlink strategy that will help to increase the domain authority and build brand awareness? SEO is the key to it all.

Building a strong profile of backlinks is a core component of SEO. It’s essential to any business that wants to be ranked well on the search engine result pages (SERPs).

There are many strategies businesses can employ to create high-quality links. We’ll walk you through some of these strategies and give you the tools you need for success with SEO and backlinking.

What is Backlinking?

Backlinks are links that you have on your site that originate from another website. Search engines consider backlinks to be one of many ranking factors. The more high-quality backlinks your website has, the better it will rank in SERPs.

Not all backlinks have the same quality and value. Most businesses have difficulty with building a strategy for backlinks.

Your backlinks should be of high quality. They are more important. This is why companies building a backlinking campaign should concentrate on backlinks that come from sites with a high reputation and are relevant to their niche.

Let’s first define the two types of links: nofollow and dofollow.

Dofollow links are more valuable because they send a signal to search engines that your site is authoritative and of high quality. This signal is also known as “link juice.”

Backlinks that are followed, however, do not carry the same weight. They are still useful because they tell search engines that other websites link to your website.

To get the best SEO benefit, focus on high-quality backlinks that are dofollow from authority websites in your niche.

What is a high-quality backlink?

How can you tell a good link from a bad one now that you understand what backlinks mean?

A high-quality link will generally come from a website with a good reputation that is relevant to the website you are linking. The authority of the website linking to yours is a factor that should be considered. A website with high domain authority is more likely to pass link juice on to your site than a website of low domain authority.

Link juice, as mentioned above is the term used to describe how much power a link can pass to your website. You can use Moz’s Link Explorer to check the authority of any website.

A backlink coming from a pet shop would be considered higher quality than one from a retail website.

This is because the pet store’s website will likely be more relevant for your website, as it is more likely that they will discuss pet-related issues.

The pet store’s website is also likely to be of a higher overall quality than a general retail site, so its backlink will have more weight. It is more relevant for your website and therefore more relevant for your audience.

Quantity is not as important as quality when it comes backlinks. Focus your efforts instead on a handful of powerful, high-quality backlinks, rather than focusing on tons of low quality links.

Why is a great SEO backlink strategy important?

Backlinks are an important part of a successful SEO strategy. You’ll find a lot of information about backlinking if you have done any research on Edmonton SEO services. Why is backlinking so important?

Backlinks from high-quality sites are like votes for your content in the eyes of Google. You are more likely to be ranked highly in search engine results if you have more backlinks from high-quality websites.

Google considers backlinks to be a sign that your site is popular and relevant. A strong backlink profile can also increase your website’s click-through (CTR), another ranking factor.

A great SEO backlinks strategy is crucial if you wish to see your website perform well on search engines. As you probably know, investing in PPC is not as cost-effective over the long term as a great organic search performance.

How to Create a Backlink Strategy for SEO

To get the best results from your link building efforts, you should develop a strategy focused on quality rather than quantity.

Our Edmonton SEO agency has been building SEO strategies for businesses just like yours for years. Here are six tips to help you do that.

Create valuable content

If you want to get backlinks, it is important that your content is informative and well written. However, producing large volumes of content alone is not enough.

Content must be relevant and unique to your niche. If you own a pet shop, you might create a guide on how to choose the best pet for a particular family.

This will not only provide valuable information to your readers but also demonstrate that you are a pet expert. They are therefore more likely to include your content in their articles.

You can also provide your audience with high-quality content by creating posts that include the most important statistics from your industry, or reporting on the latest industry news.

It is true that creating exceptional content takes time and you may need the assistance of a professional writer, or an Edmonton SEO agency. It is well worth it if you are looking to build high-quality links.

Google Find and Index Your Content

If your content is not properly indexed, it will be difficult for people to find and view. This can be done by submitting a sitemap through Google Search Console.

A sitemap is a simple file that lists all of the pages in your website. By submitting it to Google, you are telling it about the amazing content on your website and giving it a map for crawling and indexed your pages.

How can you submit a Google sitemap? You can submit a sitemap to Google through Google Search Console, as mentioned. After you register for an account you can verify and add your site. You can then submit your sitemap via the “Sitemaps section” of the Google Search Console.

Consider Guest Blogging

Guest blogging on other websites is one way to increase backlinks to your website. Guest blogging is when you write an article for another website that falls into your niche or industry. You will usually receive a link to your website in exchange for the guest blog post.

It’s great that you get a backlink! It’s better if the link is from a site in your industry or niche. The link will be more likely clicked by those who are interested in your message.

If you continue with the example of the pet store, and write a blog about the best leashes to use for small dogs, then have a pet website post it on their site, they will probably link back your website from the author profile.

You’ve not only shown your readers (who also happen to be your target audience!) You’ve not only shown them that you know about pets but also given them value. You can earn their attention, trust, and ultimately their business by doing this.

Monitor Brand Mentions and Claim Unlinked Mentions

Finding backlinks can be difficult. Watch for brand mentions on the web. You can get a link whenever your brand name is mentioned on the internet.

Google Alerts, or another similar tool, can be used to create alerts whenever your brand name is mentioned. When mention alerts arrive, you can contact the website owner to ask for a link to your site.

Google searches for “your brand + resources” will return a list with websites that mention your company but do not include a hyperlink.

Then, you can contact these website owners to let them know about your site so that they can link it if they wish. Remember to always be polite when you reach out.

Please ask for replacement of broken links

Be on the lookout when you are searching online for articles or brand names that relate to your industry. Contact the site owner to let them know about broken links.

This can be framed as a way to help them. Broken links hurt SEO rankings, after all. Let them know that you have a blog they can use to replace the broken link. Then, they will help you out by adding your link. You win and they gain!

Where can you find broken links? Ahrefs, a tool that can be used to find broken links on websites, is the best.

Enter the URL to the website that you wish to check on the Ahrefs website. Select “Broken Links” in the sidebar after clicking on “Site Explorer”. Ahrefs now shows you all broken links on the website.

Click on the link and see if it loads correctly. If the page doesn’t load, then it is likely that the link has broken.

This strategy is effective, as it allows you to obtain links from websites of high quality. It also helps you build relationships with website owners.

Skyscraper Strategy

Skyscraper Strategy: This is a link building strategy that involves creating content from popular content. The steps include:

Find linkworthy content

Write something better

Reaching the right people

How can you build links in this way? Google can be used to find content that has been linked frequently in your niche. Search for articles that have a high number of shares on social media and links.

You can create even better content after you have found some that are link-worthy. You could write a more detailed article, add more infographics or visuals, or record a video.

It’s time for you to promote your amazing creation.

Contact the people who linked to your original content to let them know of the new, improved version. It’s likely that if they find out your content is better than the original piece they linked to, they will update their link.

Skyscraper Strategy can be a time-consuming way to build backlinks of high quality to your website. We recommend that you work with an Edmonton SEO company if you are interested.

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