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Get SEO Tips for Free: Tricks, Best Practices and More

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Search engine optimization is the process of optimizing a site to appear higher on search engine result pages (SERPs). SEO’s goal is to increase the visibility and traffic of a website, which can result in more leads, sales and revenue.

As more people turn to search engines such as Google to locate products, services and information, SEO has become a vital part of online marketing. According to studies, the top organic result receives over 25% of clicks while the top paid result only gets 10%.

SEO is a long-term and cost-effective solution to drive traffic and leads.

SEO takes time and requires consistent effort. It’s especially important if you are learning seo and trying to do it for free.

This article will teach you how to seo free of charge using the available tools and resources.

Understanding the role of keyword research in SEO

The process of keyword research involves identifying the phrases and keywords that people use to search on search engines. Understanding the role of keywords and phrases in SEO is crucial to creating content which addresses the needs and interest of your target audience, and helps your site rank on search engine result pages.

Find relevant keywords to your website

Finding relevant phrases or keywords to write about is half the battle when it comes to SEO. Understanding what your audience searches for is crucial to choosing the right keywords. This knowledge will help you create content that meets their needs and addresses their interests. Here are some strategies to find relevant keywords for you website:

Keyword research: Use tools like Google Keyword Planner to find out what keywords your audience is searching for. These tools can provide you with data about search volume, competition levels, and suggested bidding, which will help you identify opportunities to rank specific keywords.

You can see your competition’s rankings without paying for seo tools. But with a little ingenuity and some creativity, you can. The page title and header tags (h1) of a well-optimized site will reveal some information about the keywords that they are targeting. You can find out more about page rankings by looking at the titles.

You can find long-tail keyword phrases by looking at the first page of Google results. They are longer and more specific, like “best running shoe for beginners”, and have a lower search volume. You can find free long-tail keywords by checking out the Google first page results. On the pages of search engine rankings, there is a section called “People Also Ask”. These ideas are great for writing about, as they provide clues to what Google considers relevant for your target keyword or page.

Voice Search Keywords: As Voice Search becomes more popular, it is important to use keywords that sound natural and are written in the form a question. For example, “What are the top running shoes for beginners?”. Remember the “People Also Ask” section? This is an excellent long-tail keyword that can be optimized for voice searches.

Google Autocomplete is a great tool. When you begin typing your query, Google will often show a list of suggestions. These suggestions will give you an idea of what keywords are most relevant to your search.

Related searches can help you identify long-tail terms and other relevant search phrases.

Keyword research is a continuous process. The search engine rankings pages may change as algorithms are updated. It’s therefore important to keep keywords and content relevant.

Google Keyword Planner is a free tool that allows you to find keywords.

Google Keyword Planner is one of the most popular tools for keyword research. Google Ads offers this tool for free, but you can use it as part of the platform. You can search for keywords to get information like the average monthly searches and competition level. It also suggests bids.

You’ll first need to create a Google Ads free account. After you have created your Google Ads account, you can log in and access the Keyword Planner. Navigate to the top menu “Tools and Settings”. Click on “Keyword Planner”, which is located under “Planning”.

The Keyword Planner has a feature that is very useful. You can enter a keyword to get a list with related keywords and metrics like search volume and competition. It’s a good way to discover new keywords that you might not have considered on your own. This can help you find keywords that are less popular or more competitive.

Google Keyword Planner

The Keyword Planner can be a great tool. However, it’s important to note that the data may not always be 100% accurate. It will still give you an idea of the current trends and competition. This is the best tool for SEO if you don’t want to pay for a keyword research tool.

Pro tip: Keywords with a higher cost per click (CPC), often have a greater transactional value. They are keywords with traffic, but also keywords on which people bid because they have sales conversions. Sales conversions = revenue.

Search engine optimization by optimizing the on-page elements

The process of optimizing on-page components is to make changes to your website’s content and structure to improve your ranking in search engine result pages (SERPs) as well as increase its visibility to your targeted audience.

How to optimize headings, titles, and meta descriptions

On-page optimization is a vital part of optimizing titles, headings, and meta descriptions. These elements tell search engines about a page and affect how users interact with it in search engine result pages (SERPs).


The titles are the most important element on the page for SEO. They help both search engines and users understand the content of the webpage. Your page title should be optimized to get the clicks from ranking pages. Google changes approximately 61% title tags. There are some good practices to follow.


The title should be unique and describe the page accurately.

It should be the same as your H1 header tag in order to prevent it being rewritten.

Include the keyword(s), in a natural way, that is easy to understand.

Search engines will also truncate the title if it exceeds 60 characters.

Include your brand name as well to create some branding.

Avoid keyword stuffing (adding keywords so often that they become unnatural).

Meta Description

Meta description is a summary that summarizes the content of a website. Meta descriptions are often displayed below your website’s titles in search results.

The copy should be written in a way that encourages people to click the link on the SERPs, while naturally including the keywords.

Search engines display only 155-160 character meta descriptions in SERPs.

Remember that meta descriptions do not affect ranking but they are crucial for click-through rates.


Headings are used, and especially H1 tags to make a website easier to read. Search engines can also be alerted to the importance of certain sections on a page by using headings.

Use H1 for the main title of your page and H2 or H3 for subheadings.

Include relevant keywords in your headings and make sure they accurately describe the content of each section.

It is important to remember that headings, just like titles and meta descriptions, are used by the user. Make sure they are easy to understand for them. It’s also important to remember that optimizing these elements is not enough; you must create high-quality content, which provides value to readers. Your visitors and search engines will both benefit from a good user experience and a website with an easy navigation structure.

Most people skim through a page, without reading it in full. Your page titles should convey to a reader what the page is all about.

Use internal links to organize your content.

On-page optimization is a good idea to organize content and use internal links. They improve your user experience and let search engines know the importance and structure of your pages.

Organizing Content:

It is important to organize your content logically and clearly for a positive user experience.

Use bullet points and numbered lists for easy scanning. Look at this article for an example. Headers H1 to H4 are used. The H1 header is the title, the H2 is the main section and the H3 and H4 are the sub-sections.

Use images and videos to break large blocks of text and make it easier to read.

Make sure that your website has a simple and intuitive navigation structure. This will make it easier for the users to find what they are looking for.

Internal Linking:

Internal linking is the linking of other pages within your content to another page on your website.

Search engines can be informed about the importance and structure of your website by using internal links. They also help your users to navigate through your site more efficiently.

Internal linking

Use anchor text which accurately describes the linked page and is relevant with the content of linking page.

Link to relevant pages on your website to keep visitors engaged.

Avoid using the exact anchor text in multiple links. This could be viewed as a manipulation technique, and it could hurt your ranking.

It can be difficult to find pages that are relevant to link to. Google can be used to find relevant articles.

Google will allow us to search by adding the “site” search modifier, followed by our keyword.

You can search for example: ‘KEYWORD’

Google will then search for pages on your website that contain the keyword. This gives you ideas of where to link.

On-page optimization should be considered a continuous process. To ensure your navigation, links and content are always up to date and provide the best user experience, you should review and update them regularly. Keep in mind, too, that internal linking and organizing your content are crucial for your user’s experience. Prioritize these to avoid overoptimizing it for search engines.

Backlinks are a great way to boost domain authority

Backlink building is the process by which you acquire links from other sites that link to yours to increase your authority and credibility. This can lead to higher rankings in search engines and increased visibility.

Find opportunities for link building

Not all links are equal. It is important to consistently acquire relevant, high-quality links from reputable sites.

Here are some strategies to find opportunities for link building:

Create valuable, informative content. Creating content that is useful and informative and addresses the interests and needs of your audience will attract natural links. Other websites will link to your content if they see its value.

Blogger Outreach: Offer to write a blog post as a guest for other sites in your field in exchange of a link back to your website. This is an excellent way to build relationships with industry leaders while gaining valuable backlinks. This is one of best ways to gain links but it can be time-consuming.

Broken link building: Find websites that link to dead or broken pages and contact them to offer you page as an alternative. You can do this by using the Ahrefs Broken Links Checker.

Reaching out influencers: Reach out to key influencers within your industry to build relationships. This could lead to their website providing a link.

Use your existing relationships. If you already have business relationships, ask them if they’d be willing to link your website.

Remember that creating backlinks takes time and is not something you can do overnight. It can take us up to a month or more to get a link.

It’s also important to avoid manipulative or spammy links-building tactics as they could harm your website and its search engine ranking. Stay away from services and sites that provide social bookmarking, forum comments, blog comments and directory building on irrelevant directories.

How to create content that will naturally attract links

Link building and SEO are both based on creating high-quality, naturally attractive content. Content on your website will be the basis for acquiring links, as websites only link to informative and valuable content. Here are some strategies to create high-quality content which naturally attracts links.

Use the above steps to conduct a thorough keyword search and identify topics that your target audience searches for. Create content that meets their interests and needs.

Be sure to research your content and back it up with facts and figures.

Make your content engaging and shareable by using a variety content formats such as videos, case studies, infographics and blog posts.

Relevance is key. Include common themes or questions that are being addressed in your content.

Include keywords, meta tags and internal links in your content to optimize it for search engines.

Use headings and subheadings to make your content easier to understand. You can also include images and videos.

Promote your content on social media and reach more people.

Ask other websites or influencers to link to or share your content.

You can use Buzzsumo, a tool that helps you find content popular in your field and identify ways to create content similar to or better than it. You will be able to keep up with industry trends, and produce content that is more likely than not to receive links.

Create content that is evergreen and will be valuable for many years. This type of content is more likely to be shared and attract links over time, which will benefit your search engine ranking and visibility.

Encourage comments and feedback from users. Engaged users will be more likely to link and share your content.

Storytelling is a great way to make your writing more engaging. People tend to remember stories and connect with them more than facts.

Update and improve your content on a regular basis. It will keep your content relevant and valuable to your audience, which in turn can attract more links.

Remember that creating content of high quality that attracts links naturally is a process that requires constant effort.

Use social media to increase your visibility and links

Social media is a great way to increase your website’s visibility and get more links. You can reach a wide audience by using social media platforms such as Twitter, Facebook and Instagram. Here are some ways to use social media to increase your visibility and link popularity:

Share your content via social media: You can use social media to promote your content to a larger audience. Use hashtags and key words to increase the visibility of your content. Make your content more appealing by using eye-catching videos and images.

Engage your followers and users. Engage your followers and users on social media in order to create relationships and increase your visibility. Participate in discussions and groups related to your industry and respond to messages and comments.

Use social media for research: Research your competitors using social media, analyse their strategies, and find opportunities to create similar content or better.

Social media can be used to establish relationships with influential people. Reach out on social media to the key players in your field and build relationships. This will help you gain more visibility and get more links for your content.

Optimize social media profiles. Include keywords, links to the website and other relevant information in your profiles. Search engines and users will be able to easily find your content and profiles.

Social media can be a powerful tool for promoting your content and gaining visibility. The impact of social media on SEO is less direct than link building. Combining social media and other SEO tactics with a balanced approach is crucial.

Measure and monitor your SEO progress

It is important to measure and monitor your SEO progress. This will help you identify what tactics work and where improvements can be made by using tools such as Google Search Console or Google Analytics.

Use tools like Google Search Console to track keyword rankings and website traffic

Google Search Console is a tool that can be used to track keyword rankings and website traffic. Google Search Console, a free tool from Google, allows you to track your website performance on Google search results. This includes data about your website traffic, clicks and keywords.

Website traffic

Google Search Console gives detailed information about website traffic. This includes the number of clicks and average click-through rates (CTR). It also shows the position of your site in the search results.

You can use this data to identify which pages of your website receive the most traffic, and which do not. You can also check which search queries are driving the most traffic to your site.

You can use this data to identify any issues that are affecting the performance of your website, such as crawling errors or broken hyperlinks, and take action to correct them.

Keyword Ranking:

Google Search Console provides detailed information about your website’s keyword rankings, including its average position in search results and the average CTR.

These data will help you determine which keywords drive the most traffic and which do not.

You can also track the changes in your keyword ranking over time. This can help you identify trends, and adjust your SEO strategies accordingly.

You can also check how the system performs on other queries such as voice queries or featured snippets. These are becoming increasingly common.

It’s also important to review Google Search Console data regularly and adapt your SEO strategy accordingly. Google Search Console is only able to provide data on Google search results. It’s important to note that multiple data sources and tools are recommended to obtain a complete picture of your website.

How to use Ahrefs and other reporting and tracking tools to monitor your backlinks

Ahrefs, a reporting and tracking tool, can be used to monitor the backlinks of your website. Ahrefs provides detailed information about the backlinks that are pointing to your website. This includes the number of links, the quality and anchor text of the websites linking, as well as the number of links. Although it may look expensive, web admins can use the free version on their website. Ahrefs can be used in a number of ways to monitor your backlinks.

Ahrefs gives you detailed information about the backlinks on your website. This includes the number of links, the domains that referred the link, and the anchor texts used. These data can be used to determine which websites link to your website and identify opportunities to obtain more backlinks.

Ahrefs lets you track lost and new backlinks. This can help you identify trends, and adapt your link building strategy accordingly. You can set up alerts so that you are notified if your link count increases or decreases.

Ahrefs provides you with a Domain Rating and URL Rating based on backlink quality. You can monitor these metrics to identify links of low quality that could be damaging your website.

You should check your data regularly and adjust your strategy for link building accordingly.

Next steps to continue improving your SEO

SEO is an ongoing and complex process that requires different strategies and tactics. It is possible to improve SEO without spending any money, but it will take a lot of time, dedication and effort to see results. To improve your SEO, you need to create relevant, high-quality content that meets the needs and interest of your audience, while following best practices in on-page optimization and keyword research.

It’s essential to keep up with the latest trends, best practices, and monitor your website’s performance on a regular basis.

Snap SEO is a great service to help you stay on top of SEO and gain an edge in the market. Snap SEO provides a range of services including keyword research and content optimization. It also offers link building and analytics tracking.

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