Five Easy SEO Wins Automotive Repair Shops Can Implement Today – Guru Marketing
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Five Easy SEO Wins Automotive Repair Shops Can Implement Today

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SEO (search engine optimization) is a complicated topic. It takes time and expertise to get it right.

You can still get results fast.

These quick wins will help you improve your auto repair shop’s ranking and visibility.

These strategies are not meant to replace more detailed ones. They allow you to gain traction quickly and see results.

Here’s the best thing: with the correct approach, none will take you more than a couple of hours to implement.

Let’s start with five simple SEO strategies that your auto repair shop can use today.

 

1. Find Low Hanging Fruit

Ranking relevant keywords is the essence of SEO. Some keywords will naturally be more competitive. Finding the keywords that are easy to rank for is a key to success.

Look for keywords with a score less than 20. You will usually find keywords with a longer tail, which are often more geographically specific and exclude other repair shops.

These keywords will have a lower search volume, but they are still relevant. These keywords will have high relevance, so they are the best low-hanging fruits.

You might have to spend a lot of time and effort in order to rank well for keywords like “auto repairs in Pittsburgh”. If you limit it to your neighborhood, competition will drop dramatically. You can rank faster even if the search volume is lower.

 

2. Add internal links to key landing pages

Google considers internal links as a key ranking factor. They are also viewed as an indicator of page importance. The more links your website has to a central page, the more valuable that page is.

Take advantage of this fact. Increase the number of pages that link to the pages you wish to rank in Google.

You might, for example, want to give your Services page a higher ranking. Link to your Services page from your homepage, about page and other relevant pages. Google will then start to give it more weight in search rankings.

Of course, you don’t want it to be too much. Search engines will start to view links that go to all your pages as spammy and manipulative if you have too many. If you can identify the pages that are most important to your SEO strategy and place internal links on them, this can work wonders.

 

3. Title Tags: How to Fix Them

Google has become more intelligent about title tags over the past few years. In most cases, Google still uses the title that you select for a webpage it wants to rank.

The headline of the page that you are trying to rank is based on the tag title you have assigned. The keywords that you include in the title tag will also be a ranking factor.

It’s time to update your title tags on all your main pages.

Two core elements are required for your title tag:

The description should include the type of content the page will contain.

Keywords that are relevant to the type of content that is being searched for.

These two elements overlap most of the time. This makes it easy to assign title tags that are specific to your website. They should be no longer than 50-60 characters, to avoid being cut off on search engine results pages.

 

4. Use FAQ content on your site

What questions do people ask when they are looking for auto repair shops near you? Your website content can be influenced by the answer to this question.

You can use your experience working with clients and a quick keyword search to find the answer. Common questions might revolve around:

Costs to repair specific parts of your car

What makes and models do you service?

You can check your opening hours and inspection dates

When should they make their appointment?

If you own a towing company

More on this

Create FAQ content for your website once you’ve gathered a lot of questions. Answer the question in a few sentences. This not only allows you to rank for keywords that are included in the questions, but it also gives you the opportunity to be featured in featured snippets.

 

5. Claim your Google Business Profile

Google Business Profile is a key external property for local searches.

You’re probably familiar with how Google search results look if you have ever searched for local services, such as auto repair. Top results are not merely a list of websites but also a map showing businesses that offer a service in the vicinity of the searcher’s location.

To rank in this important real estate, you must claim and optimize your Google Business Profile.

True optimization is a process that takes time, and this guide cannot cover it all. The quick fix is to claim your Business Profile, and make sure that the basic information is correct, such as the business name, address, and contact details. Later, you can get into the nuances, such as reviews, keyword optimization and more.

 

Closing Thoughts

Do not be intimidated by the complexity of SEO. You can achieve quick results if you know how to begin.

You don’t need to do this journey alone. You can achieve these quick wins with a partner who is reliable, while you continue to work on more comprehensive efforts that will have a long-lasting effect on your website ranking.

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