Digital Marketing: 7 Tools You Must Have in Your Digital Arsenal – Guru Marketing
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Digital Marketing: 7 Tools You Must Have in Your Digital Arsenal

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There are many online marketing tools available. How can you choose the best marketing tools to use? It would take too long to try out every available marketing tool.

You can also read this article and find out the best tools to add to your arsenal.

1. Google Analytics & Search Console

Connect your website to Google Analytics as soon as possible. When you run a WordPress website, it’s very easy. Install a plugin such as Yoast SEO, and then sign up for Google accounts.

Google Analytics gives you all the data you need to know about your traffic. You will know how many people visit your site and what content is most popular.

Search Console can tell you whether your SEO strategy is working. Discover how your website appears in the search results. You will know which search terms are used to find your site, how many people view your site and what your click-through rates are.

2. Social Media Schedulers

Nothing is worse than having to constantly be on social media. How can you manage a business when you are constantly distracted by social media postings? You can post content on social media in advance with a schedule.

There are many social media scheduling tools available. Which one should I use? Which one should you choose? Tailwind is the best tool for Pinterest scheduling. Later is the best choice for Instagram scheduling.

Check out Buffer or Hootsuite if you are on multiple networks.

3. Content Creation Tools

Regularly producing good content is one of the most difficult things that site owners have to do. Grammarly can help you to avoid basic grammar and spelling mistakes.

Copyscape is a content tool to ensure your content doesn’t get duplicated. Search engine results can be affected by duplicate content.

A good headline generator is one of the most useful content tools. The headline is the part of your copy that tells people to continue reading. This also encourages conversions.

Check out this company if you are having trouble creating content for international audiences. This company is a content-marketing firm in Ecuador. They create leads, sales and opportunities.

4. Email Marketing Tools

You’ll want to know how to keep visitors on your website once you get them. Email marketing is a great way to achieve this.

MailChimp comes highly recommended because it is free up to 2000 subscribers. This email software has a lot of features, including auto-response campaign.

5. Image Creation Tools

Bloggers and content creators are always interested in images. Images are more important than text for your website, because people read them faster.

Always check to make sure the images you are using do not contain copyrighted work. This could land you in serious legal trouble.

You can get high-quality images by using sites such as Pixabay, or paying for an account with DepositPhotos. These sites allow you to use images without paying additional royalties.

Canva is a great image editor that you can use to create images for your blog posts or social media posts.

6. Heat Mapping Tools

Google Analytics can tell you a lot about your website traffic. Data doesn’t always tell the whole story.

Heat mapping allows you to see how your visitors interact with your website. You can see how far they scroll on a given page. This will tell you how well-written your content (or not) is. It’s clear that if people don’t read past the first paragraphs in a page or post, you should rework the introduction.

7. Keyword Research Tools

You need a tool to research keywords if you want to get any traffic from SEO. You will know what search terms users use to find your service or product. Use a keyword tool to generate content ideas.

Ubersuggest, a free keyword research tool, is among the best.

Online Marketing Tools Bonus

When you are ready to implement more advanced marketing strategies, you can use a few other online marketing tools.

First, you need an A/B test tool. You can use this tool to analyze and optimize landing pages and advertisements. A/B tests allow you to create multiple versions of your ads. You can test one element in your ad against another, such as a headline, or image.

You should use the option that shows better results. Then you can test another element until your conversion rate is through the roof.

People often make the mistake of creating entirely new ads and landing pages when A/B testing. You won’t know which part of the ad or page is being reacted to.

Remarketing is another tool that you should invest in. Have you ever been on a website, and then seen a similar ad a few moments later when visiting Facebook or another website? That’s remarketing.

Remarketing tools allow you to target visitors of your website with advertising even after they have left your site. AdRoll is a remarketing tool used by many marketers. AdRoll is a good option, as it integrates with Google’s and Facebook’s ad networks.

Online marketing tools are a must

Online marketing tools are essential if you want your digital marketing campaign to be successful. These tools make online marketing easier to manage through scheduling, reporting and testing.

All of these are essential so that you can improve your digital strategies constantly. You’ll see more traffic, an expanded email list, leads and sales as you improve your digital strategy.

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